This graduation project was carried out by me while working at G-Star RAW, aiming to address a real-world problem related to user distraction and its effect on mobile shopping experiences.
The assignment of this graduation project is to research what elements are distracting G-Star users, whether users are overloaded by icons and/or visuals and what should be the right balance between relevant and distracting content. The research part will involve creating prototypes that experiment with various levels of distraction to try to understand how distraction works and when it’s too much for users. After that to redesign the mobile user journey using the most optimal strategy. The area of analysis includes:
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